Arthur J. Gallagher & Co. has announced the acquisition of The Doyle Group and its affiliates, which collectively do business as Direct To PolicyHolder (DTPH). Terms of the transaction were not disclosed.
Founded in 2010 and based in Florida, DTPH is an e-commerce affinity platform that focuses on the acquisition, conversion and retention of professional liability E&O insurance policyholders in the allied healthcare and wellness fields. DTPH CEO Nick Doyle and his associates will continue to operate from their current location in Ponte Vedra Beach, Fla. They will report to Kevin Garvin, head of Gallagher’s North American affinity operations.
“DTPH is an excellent addition to our growing Gallagher Affinity operations, enhancing our strengths by targeting an important customer segment,” said J. Patrick Gallagher Jr., chairman, president and CEO of Gallagher. “I am very happy to welcome Nick and his associates to our growing global team.”
“DTPH brings Gallagher deep expertise in next-generation e-commerce marketing, focused on professional liability programs for independent contractors in the allied healthcare professions,” Garvin said. “They accomplish this through proprietary digital marketing protocols, attribution modeling and affinity channel marketing.”
